EnVi

A Sustainable Mode of
Commute, Just A Few Taps Away
industry
Transport
Project
Branding, UI/UX Design, Motion Graphics Video
Medium
Print & Social Media, Mobile Application

Based in Bangalore, Envi is an up-and-coming electric taxi service offering its users an eco-friendly mode of transport. Envi seeks to empower commuters in metropolitan cities to make more informed choices and drive towards a sustainable future.

The key stakeholders working towards designing the service wanted a simple logo that very clearly captured what the service was all about.

The slightly tilted steering wheel, in a bright and vibrant shade of green, represents the optimism for growth toward a cleaner, greener, and healthier future for the environment, thereby putting a positive spin on "Going Green with Envi."

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The mobile application for Envi provides a hassle-free cab booking system and allows users to choose the driver they want to ride with based on their proximity and rating. It also reflects the brand's eco-friendly, futuristic, and inclusive core values. The illustrated motifs on pages with key CTAs give the users a glimpse of a greener future powered by renewable resources.
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The promotional video for Envi was aimed at first addressing the problem of heavy carbon emissions from the cars and cabs populating the roads of a metropolis, thereby creating a need for the service they offer.
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