Kots offers luxury 1BHK apartments, fully equipped and fully managed, to young working professionals, along with amenities that cater to a fast-paced modern lifestyle.

The visual language of the website is elegant and minimalist, with a heavy reliance on photographs to justify the promise of luxury. The copy drafted takes a witty yet mature tone, with a subtle nod to common millennial lingo.

Overall, the website and communication strategy is aimed at the youth, giving them a glimpse of the property and just enough information to get them intrigued to know more.