Oyeti

Making Queue Busting And
Content Marketing Fun
industry
Retail Rewards Program
Project
UI / UX Design
Medium
Mobile Application

Oyeti is a mobile application that takes your retail experience to the next level.

The app allows users to bust queues when they step out to shop or dine. Every transaction conducted on the app earns a user points, which can be used as discounts. It also rewards them when they watch targeted ads on the platform, which they can access whenever they visit an Oyeti-partnered store.

What is unique about Oyeti is that it operates with a system that enables secure data transfer over soundwaves. Users can enable the service by tapping on a buzzer placed at the store. The buzzer sound awakens Oyeti, the friendly Yeti mascot, who then rewards them with snowflakes as points.

In order to create a wholesome and interactive experience, we looked at designing the application as an opportunity to develop a magical realm. Here, one can chance upon Oyeti, who conjures up snowflakes with every transaction, enabling users to avail of multiple discounts and offers.